Founded in Parma at the turn of the century, Acqua Di Parma has become an Italian classic. Its reputation grew from its citrus based Cologne which was inspired by the locally grown herbs and plants and provided a refreshing alternative to the heavy German scents so popular at the time.

Acqua di Parma's range of colognes, shaving creams, body and bath products were the unchallenged favorite for both men and women from the 1930-1950s enjoying the endorsement of royalty and celebrities including Cary Grant, David Niven & Audrey Hepburn & Ava Gardener. They are now a best kept secret of the modern connoisseur.