Etat Libre d’Orange
September 28, 2009 by James
Filed under Fragrance Guide
Perfume is dead, long live perfume. 
Such is the battlecry of Etat Libre d'Orange, and who can really say they expect anything different from those revolutionary Parisiens?
Given that Murdock London is always on the lookout for fresh and innovative products, we are delighted to present a dash of Gallic eccentricity in the form of the niche perfume line Etat Libre d'Orange. The brand really does represent the cutting edge of fragrance.
The aim of Etat Libre d'Orange is to free perfumers from some of the conventions and associations that govern their craft. By restoring freedom of expression "The Free State of Orange" develop scents for those who no longer want to merge with the mass but who look to rediscover perfume as a signifier of individualism and personal taste.
Here at Murdock we're delighted to join this revolution; we've always been great believers in promoting independence and self expression through fragrance and grooming choices. The Etat Libre d'Orange range is full of strong, unique scents that are the perfect reflection of a confident man who isn't afraid to try something new.
Each of the eight fragrances stocked by Murdock are distinct and exciting; from the Eastern mysticism and sensual, earthy chords of Nombil Immense, the Napoleon inspired, up-front masculine aroma of Je Suis Un Homme, to the knowingly seductive, warm charms of Charogne, this could be the first perfume line that really does have something for everyone.
The future looks bright for Etat Libre d'Orange, not content to rest on their laurels they have an admirable output of new and evolving scents; a collaboration with fashion icon and Academy award-winning actress Tilda Swinton is at an advanced stage. So whether you're a particularly style-conscious gent who takes pleasure in being ahead of the pack or you're simply looking to freshen up your cologne fragrance with something a little special, Etat Libre d'Orange really are worth looking at.
The colognes are retailed at the Liberty and Shoreditch stores, and they are also available online at murdocklondon.com.
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