Male Grooming in the New Decade

A survey was released last month that claimed men now spend longer on daily grooming than women; 83 minutes for us fellows compared to 79 for the ladies. What good news!

There’s very good reason why we should spend longer – we’re bigger, so there’s more to wash, hairier, so there’s more to dry, and bristlier, so we shave our faces. It’s got to be seen as positive that we are now spending a sensible amount of time getting ready; as we’ve postulated often, the daily shave should be a careful ritual rather than a laborious task – don’t underestimate the importance of a good razor, appropriate pre-shave care and a protective, moisturising finish.

Also announced was the news that we now only spend 19p less than women a month on grooming products, so that’s approximately £25 every four weeks. To be honest, this is slightly disappointing – we earn more so shouldn’t we at least spend as much?

Check out our website, treat yourself to a couple of new products and address the imbalance.

Related posts:

1. Green Grooming at Murdock London
2. Top 5 Murdock Grooming Gifts for That Special Guy
3. Seven Deadly Grooming Sins