When 2013 saw a rise of beard growth, our expert barbers similarly witnessed a rise in complaints about dry and itchy facial hair. In response, we created our award-winning Beard Moisturiser to keep whiskers soothe and nourished like no other product could.
After an extensive period of development with ingredients and scents, we finally discovered the perfect blend - all of which we kept natural.
We used Aloe Vera to retain moisture and added menthol to refresh both the beard and the skin underneath. The next step was to make sure that the moisturiser was translucent and easily absorbed. Finally, we gave it a light Oakmoss scent, to give it that touch of quintessential Britishness.
All in all we created a facial hair care product that minimises irritation and combats brittle hair, leaving a beard its softest and healthiest.