{"title":"Shave","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\"\u003e\u003cstrong\u003eShaving essentials for men.\u003c\/strong\u003e British-made shave creams, gels and ingrown hair treatments designed to protect skin and deliver a close, comfortable shave.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"auto\"\u003e \u003c\/p\u003e","products":[{"product_id":"shaving-cream","title":"Shaving Cream","description":"\u003cp\u003e\u003cstrong\u003eBring the barbershop shave home. \u003c\/strong\u003e\u003cbr\u003eA rich shaving cream that cushions the razor for a close, smooth and comfortable wet shave — even on sensitive skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy you'll love it\u003c\/strong\u003e\u003cbr\u003e- Cushions the razor — rich texture creates a protective layer between blade and skin\u003cbr\u003e- Softens the stubble — helps prepare facial hair for a smoother, easier shave\u003cbr\u003e- Soothes the skin — Mallow Extract helps calm and comfort as you shave\u003cbr\u003e- Made for sensitive skin — designed to deliver a close shave without unnecessary irritation\u003cbr\u003e- Award-winning — a proud winner of a Tatler Beauty Award\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhere it fits in your routine\u003c\/strong\u003e\u003cbr\u003eSTEP 2: SHAVE\u003cbr\u003eFor thicker stubble, prep with Shave Oil, then massage Shaving Cream generously onto wet facial hair and shave. Finish with Post Shave Balm to cool, soothe and hydrate.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy our barbers love it\u003c\/strong\u003e\u003cbr\u003e“This is how you do a proper wet shave.”\u003cbr\u003eInspired by what we use in our barbershops, it gives the razor the cushion and glide our barbers need for a close, comfortable shave — while leaving skin feeling smooth and cared for.\u003c\/p\u003e","brand":"Murdock London","offers":[{"title":"Default Title","offer_id":37120916816030,"sku":"MDHCSHSC200","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0435\/8452\/0350\/files\/31.webp?v=1754925701"},{"product_id":"pre-shave-oil","title":"Shave Oil","description":"\u003cp\u003e\u003cstrong\u003eThe secret to a smoother shave starts before the razor. \u003c\/strong\u003e\u003cbr\u003eA pre-shave oil for men that softens thick, coarse stubble and prepares the skin for a closer, more comfortable shave.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy you'll love it\u003c\/strong\u003e\u003cbr\u003e- Softens tough stubble — makes coarse facial hair easier for the razor to cut through\u003cbr\u003e- Preps the skin — creates a smoother surface before you shave\u003cbr\u003e- Helps reduce irritation — less resistance from the hair means a more comfortable shave\u003cbr\u003e- Helps prevent ingrown hairs — softening the stubble helps the razor glide more easily\u003cbr\u003e- Levels up your shave — layer under Shaving Cream for the full barbershop experience at home\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhere it fits in your routine\u003c\/strong\u003e\u003cbr\u003eSTEP 1: PREP\u003cbr\u003eMassage 2 pumps into facial hair and skin cleansed with warm water to soften tougher stubble. Follow with Shaving Cream for a smoother, more comfortable barbershop-style shave.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy our barbers love it\u003c\/strong\u003e\u003cbr\u003e“Do the prep and the razor does less work.”\u003cbr\u003eOur barbers use Shave Oil to soften tougher stubble before the blade gets involved — helping the razor glide more easily for a smoother, more comfortable shave.\u003c\/p\u003e","brand":"Murdock London","offers":[{"title":"Default Title","offer_id":37120928579742,"sku":"MDKSO","price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0435\/8452\/0350\/files\/30.webp?v=1754922988"},{"product_id":"post-shave-balm","title":"Post Shave Balm 150ml","description":"\u003cp\u003e\u003cstrong\u003eYour skin’s post-shave peace offering. \u003c\/strong\u003e\u003cbr\u003eA lightweight post shave balm for men that instantly cools, soothes and hydrates freshly shaved skin without leaving it feeling greasy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy you'll love it\u003c\/strong\u003e\u003cbr\u003e- Soothes \u0026amp; calms — Calendula helps comfort sensitive, freshly shaved skin\u003cbr\u003e- Instantly cools — Menthol gives skin a fresh, cooling sensation after shaving\u003cbr\u003e- Helps reduce irritation — Witch Hazel helps calm redness and acts as a mild astringent\u003cbr\u003e- Helps prevent ingrown hairs — Witch Hazel helps keep freshly shaved skin clear and comfortable\u003cbr\u003e- Hydrates without the grease — lightweight formula leaves skin feeling soft, smooth and moisturised\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhere it fits in your routine\u003c\/strong\u003e\u003cbr\u003eSTEP 3: SOOTHE\u003cbr\u003eAfter Shaving Cream or Daily Shave Gel, rinse and pat skin dry. Massage 1–2 pumps into freshly shaved areas to cool, calm and hydrate.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy our barbers love it\u003c\/strong\u003e\u003cbr\u003e“The shave isn't finished when the razor goes down.”\u003cbr\u003eOur barbers always look after the skin post-shave. This lightweight balm quickly cools and calms freshly shaved skin, helping take the sting out of a close shave without leaving behind any greasy residue.\u003c\/p\u003e","brand":"Murdock London","offers":[{"title":"Default Title","offer_id":37120940703902,"sku":"MDHCSHPO150","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0435\/8452\/0350\/files\/28_1.webp?v=1754923098"},{"product_id":"daily-shave-gel","title":"Daily Shave Gel","description":"\u003cp\u003e\u003cstrong\u003eFor when you need to make it snappy. \u003c\/strong\u003e\u003cbr\u003eA daily shave gel for men designed for quick, smooth and precise shaving. The blue gel gives you a clear visual guide, making it easy to shave around beard lines, moustaches and areas that need extra precision.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy you'll love it\u003c\/strong\u003e\u003cbr\u003e- Makes precision easy — blue-on-application formula lets you see exactly where you're shaving\u003cbr\u003e- Made for quick shaves — no-fuss formula that's ideal for everyday use\u003cbr\u003e- Smooth razor glide — helps the blade move comfortably across the skin\u003cbr\u003e- Great for beard lines — ideal for tidying edges and keeping facial hair looking sharp\u003cbr\u003e- Sensitive-skin friendly — soothing formula designed for a more comfortable shave\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhere it fits in your routine\u003c\/strong\u003e\u003cbr\u003eSTEP 2: SHAVE\u003cbr\u003eApply a few pumps to damp skin, massage lightly and shave using the blue gel as your guide. Rinse, then follow with Post Shave Balm to soothe and hydrate.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy our barbers love it\u003c\/strong\u003e\u003cbr\u003e“See the line. Nail the line.”\u003cbr\u003eOur barbers love the visibility it gives them when precision matters. Whether you're cleaning up a beard line or getting a quick shave in, you can see exactly where the razor needs to go.\u003c\/p\u003e","brand":"Murdock London","offers":[{"title":"Default Title","offer_id":40717497761950,"sku":"MDHCSHSG250","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0435\/8452\/0350\/files\/25.webp?v=1754923052"},{"product_id":"shaving-cream-travel-sized-40g","title":"Shaving Cream Travel Sized 40gm","description":"\u003cp\u003e\u003cstrong\u003eYour grooming favourite, in a handy travel size. Perfect for weekends away, grooming on the go or gifting someone a little Murdock luxury.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBring the barbershop shave home. \u003c\/strong\u003e\u003cbr\u003eA rich shaving cream that cushions the razor for a close, smooth and comfortable wet shave — even on sensitive skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy you'll love it\u003c\/strong\u003e\u003cbr\u003e- Cushions the razor — rich texture creates a protective layer between blade and skin\u003cbr\u003e- Softens the stubble — helps prepare facial hair for a smoother, easier shave\u003cbr\u003e- Soothes the skin — Mallow Extract helps calm and comfort as you shave\u003cbr\u003e- Made for sensitive skin — designed to deliver a close shave without unnecessary irritation\u003cbr\u003e- Award-winning — a proud winner of a Tatler Beauty Award\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhere it fits in your routine\u003c\/strong\u003e\u003cbr\u003eSTEP 2: SHAVE\u003cbr\u003eFor thicker stubble, prep with Shave Oil, then massage Shaving Cream generously onto wet facial hair and shave. Finish with Post Shave Balm to cool, soothe and hydrate.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy our barbers love it\u003c\/strong\u003e\u003cbr\u003e“This is how you do a proper wet shave.”\u003cbr\u003eInspired by what we use in our barbershops, it gives the razor the cushion and glide our barbers need for a close, comfortable shave — while leaving skin feeling smooth and cared for.\u003c\/p\u003e","brand":"Murdock London","offers":[{"title":"Default Title","offer_id":43482516226306,"sku":"MDHCSHSC40","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0435\/8452\/0350\/files\/55.webp?v=1754925331"},{"product_id":"ingrown-hair-treatment","title":"Ingrown Hair Treatment for Face \u0026 Body","description":"\u003cp\u003e\u003cstrong\u003eStop ingrowns in their tracks. \u003c\/strong\u003e\u003cbr\u003eA targeted ingrown hair treatment for men that exfoliates to help release trapped hairs, reduce bumps and keep skin looking smoother and clearer after shaving, waxing or trimming.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy you'll love it\u003c\/strong\u003e\u003cbr\u003e- Tackles ingrown hairs — Salicylic Acid exfoliates inside the pores to help clear dead skin and release trapped hairs\u003cbr\u003e- Smooths \u0026amp; exfoliates — Glycolic Acid removes dead surface skin to help reduce roughness and bumps\u003cbr\u003e- Helps prevent future ingrowns — keeps skin clearer so hairs are less likely to become trapped\u003cbr\u003e- Calms post-shave skin — helps reduce the appearance of irritation and inflammation\u003cbr\u003e- Face \u0026amp; body — use on the face, neck, chest or anywhere you shave, wax or trim\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhere it fits in your routine\u003c\/strong\u003e\u003cbr\u003eSTEP 3: TREAT\u003cbr\u003eAt night, apply a small amount to clean, dry skin in areas prone to ingrown hairs and bumps. Use after your usual shave routine to help keep skin smooth and clear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy our barbers love it\u003c\/strong\u003e\u003cbr\u003e“Because the shave shouldn't come back to haunt you.”\u003cbr\u003eOur barbers know ingrown hairs can undo an otherwise great shave. This targeted treatment helps keep problem areas exfoliated, clear and smooth between shaves.\u003c\/p\u003e","brand":"Murdock London","offers":[{"title":"Default Title","offer_id":44130229616898,"sku":"MDHCSKIGHT100","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0435\/8452\/0350\/files\/Untitled_design_26.jpg?v=1761660001"},{"product_id":"shaving-cream-post-shave-balm","title":"Shaving Cream \u0026 Post Shave Balm","description":"\u003cp\u003eAchieve the perfect shave with our Shaving Cream \u0026amp; Post Shave Balm bundle.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShaving Cream\u003c\/strong\u003e: Experience a luxurious wet shave with our award-winning formula, designed to cushion your razor for a close, smooth shave every time. Enriched with soothing Mallow extract, it softens skin and provides comfort, making it ideal for sensitive skin. Proudly a Tatler Beauty Award winner.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePost Shave Balm\u003c\/strong\u003e: Calm and restore your skin post-shave with our ultra-soothing balm. Infused with Calendula and cooling Menthol, it immediately reduces irritation. The lightweight formula moisturizes without greasiness, while Witch Hazel fights inflammation and prevents ingrown hairs. Creatine boosts collagen, leaving skin feeling smooth and firm. Together, these products ensure a flawless shaving experience.\u003c\/p\u003e","brand":"Murdock London","offers":[{"title":"Default Title","offer_id":45488159817986,"sku":"","price":51.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0435\/8452\/0350\/files\/WEBP-Versions-_2048-x-2048-px_-_12.webp?v=1754996035"},{"product_id":"daily-shave-gel-post-shave-balm","title":"Daily Shave Gel \u0026 Post Shave Balm","description":"\u003ch4 data-start=\"72\" data-end=\"118\"\u003e\u003cstrong data-start=\"77\" data-end=\"116\"\u003eDaily Shave Gel – Quick, Precise \u0026amp; Gentle\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"119\" data-end=\"298\"\u003eSome days, you need a fast, smooth shave—we get it. Our Shave Gel is designed for the modern man, providing a quick, effortless shave while being gentle on the skin.\u003c\/p\u003e\n\u003cul data-start=\"299\" data-end=\"552\"\u003e\n\u003cli data-start=\"299\" data-end=\"385\"\u003eBlue-tinted formula for a clear visual guide, perfect for shaping beard lines.\u003c\/li\u003e\n\u003cli data-start=\"386\" data-end=\"474\"\u003eFormulated with barbershop-quality ingredients for a professional shave at home.\u003c\/li\u003e\n\u003cli data-start=\"475\" data-end=\"552\"\u003eIdeal for sensitive skin, ensuring a smooth glide without irritation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"554\" data-end=\"603\"\u003e\u003cstrong data-start=\"559\" data-end=\"601\"\u003ePost Shave Balm – Soothe, Hydrate \u0026amp; Protect\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"604\" data-end=\"729\"\u003eAfter shaving, calm and restore your skin with our lightweight Shave Balm, packed with skin-nourishing ingredients.\u003c\/p\u003e\n\u003cul data-start=\"730\" data-end=\"1101\"\u003e\n\u003cli data-start=\"730\" data-end=\"817\"\u003eSoothing Calendula \u0026amp; Cooling Menthol provide instant relief for sensitive skin.\u003c\/li\u003e\n\u003cli data-start=\"818\" data-end=\"921\"\u003eAnti-inflammatory Witch Hazel reduces irritation, heals nicks, and helps prevent ingrown hairs.\u003c\/li\u003e\n\u003cli data-start=\"922\" data-end=\"1016\"\u003eConditioning Creatine boosts collagen production, making skin smoother and firmer.\u003c\/li\u003e\n\u003cli data-start=\"1017\" data-end=\"1101\"\u003eLightweight, non-greasy formula hydrates and softens without clogging pores.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1103\" data-end=\"1182\" data-is-last-node=\"\"\u003eTogether, this duo ensures a comfortable, irritation-free shave every time.\u003c\/p\u003e","brand":"Murdock London","offers":[{"title":"Default Title","offer_id":55087194734974,"sku":null,"price":39.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0435\/8452\/0350\/files\/WEBP-Versions-_2048-x-2048-px_-_11.webp?v=1776673621"},{"product_id":"shave-oil-post-shave-balm","title":"Shave Oil \u0026 Post Shave Balm","description":"\u003cp data-end=\"231\" data-start=\"65\"\u003eAchieve the smoothest, most comfortable shave with our \u003cstrong data-end=\"151\" data-start=\"120\"\u003eShave Oil \u0026amp; Post Shave Balm\u003c\/strong\u003e—designed to \u003cstrong data-end=\"196\" data-start=\"164\"\u003eprepare, protect, and soothe\u003c\/strong\u003e your skin every step of the way.\u003c\/p\u003e\n\u003ch4 data-end=\"288\" data-start=\"233\"\u003e\u003cstrong data-end=\"286\" data-start=\"238\"\u003eShave Oil – The First Step to a Smooth Shave\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-end=\"438\" data-start=\"289\"\u003eThe perfect solution for thick, strong stubble, our shave oil softens facial hair and preps the skin for a clean, effortless shave.\u003c\/p\u003e\n\u003cul data-end=\"639\" data-start=\"439\"\u003e\n\u003cli data-end=\"487\" data-start=\"439\"\u003eSoftens hair for a smoother, easier cut.\u003c\/li\u003e\n\u003cli data-end=\"541\" data-start=\"488\"\u003eHelps prevent shaving rash and ingrown hairs.\u003c\/li\u003e\n\u003cli data-end=\"639\" data-start=\"542\"\u003eApply a few drops and massage into the skin before shaving for enhanced glide and protection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-end=\"695\" data-start=\"641\"\u003e\u003cstrong data-end=\"693\" data-start=\"646\"\u003ePost Shave Balm – Soothe, Hydrate \u0026amp; Protect\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-end=\"773\" data-start=\"696\"\u003eAfter shaving, restore your skin with our lightweight, fast-absorbing balm.\u003c\/p\u003e\n\u003cul data-end=\"1095\" data-start=\"774\"\u003e\n\u003cli data-end=\"843\" data-start=\"774\"\u003eCalendula \u0026amp; Menthol instantly cool and soothe sensitive skin.\u003c\/li\u003e\n\u003cli data-end=\"924\" data-start=\"844\"\u003eWitch Hazel reduces irritation, heals nicks, and prevents ingrown hairs.\u003c\/li\u003e\n\u003cli data-end=\"1006\" data-start=\"925\"\u003eCreatine boosts collagen production, making skin smoother and firmer.\u003c\/li\u003e\n\u003cli data-end=\"1095\" data-start=\"1007\"\u003eHydrates and softens without greasiness, leaving skin refreshed and healthy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-is-last-node=\"\" data-end=\"1222\" data-start=\"1097\"\u003eTogether, this duo ensures a smooth shave with zero irritation, leaving your skin feeling soft, soothed, and revitalized.\u003c\/p\u003e","brand":"Murdock London","offers":[{"title":"Default Title","offer_id":55088214999422,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0435\/8452\/0350\/files\/WEBP-Versions-_2048-x-2048-px_-_10.webp?v=1754996079"},{"product_id":"daily-shave-companion","title":"Daily Shave Companion","description":"\u003cp\u003e\u003cspan\u003eEverything you need for the perfect shave, every day. This set includes our Daily Shave Gel for a smooth, precise glide, and Post Shave Balm to calm and hydrate sensitive skin post-routine. Finished with a traditional barbershop flannel for a touch of grooming ritual—clean, cool, and effortlessly refined.\u003c\/span\u003e\u003c\/p\u003e","brand":"Murdock London","offers":[{"title":"Default Title","offer_id":55883041014142,"sku":"MDKSKUK","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0435\/8452\/0350\/files\/GROOMING_AWARDS_2025_1.jpg?v=1761213878"},{"product_id":"navy-murdock-wash-bag","title":"Navy Murdock Wash Bag","description":"\u003cp\u003eDesigned to keep your everyday essentials together, the Murdock London Washbag is a smart, practical companion for weekends away, business trips and daily visits to the gym. Its understated design makes it easy to pack while keeping your grooming products organised and close at hand.\u003c\/p\u003e","brand":"Murdock London","offers":[{"title":"Default Title","offer_id":57988489806206,"sku":"MDWASHBAG","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0435\/8452\/0350\/files\/NavyWashbagsquare.png?v=1788878357"}],"url":"https:\/\/www.murdocklondon.com\/collections\/mens-shaving-product.oembed","provider":"Murdock London","version":"1.0","type":"link"}