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The Avalon Collection

THE SCENT OF THE SEASON

Our signature scent, clean and crisp with citrus top notes, is made for warm seasons in the city. Whether it’s as the refreshing fragrance found in our luxurious shave trio, our revitalising shower duo or our classic cologne, Avalon cuts through the hazy London air to make a subtle but standout statement. Let it carry you with style from spring sporting events through to long cocktail-filled summer evenings.

THE AVALON SCENT TREE

TOP NOTES

Calabrian Lemon, Sicilian Bergamot, Tunisian Neroli and Orange.

MIDDLE NOTES

Rosemary and Haute Provence Lavender.

BASE NOTES

Musk.

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THE DANDY

Each Murdock scent distils a different facet of a British gentleman. Avalon, created with the vision of a sharply tailored man on a Grand European Tour, is The Dandy.

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THE LONDON SEASON

Once a time for debutantes balls, spring and summer in London is now about the sport, style and culture. And Avalon is its scent.

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“Made in England, with a touch of the travelling dandy, it’s the essence of London to be worn the world over.”

— BRENDAN MURDOCK

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