How You Should Really Be Applying Cologne.
The cologne that you choose to wear should best suit your personality and character. A scent that you cherish and apply with care, rather than look to overwhelm people with by vigorous application. This is a common mistake made by many gentlemen - as they douse themselves ahead of a big meeting or first date.
To help eradicate overly-intrusive aromas, the Murdock teams have shared some key tips below to help ensure that from this point, you apply your signature fragrance right and make an incredible impression by doing so.
How much cologne should I apply?
"Fragrance should be sprayed a maximum of three times upon application." confirms Deborah at our Shoreditch branch. "You get used to your fragrance within 30 minutes, so a common mistake made by many guys is to assume that nobody else can smell it anymore and then go to town with how much more they put on, not realising that it is really overbearing."
Where should I spray cologne?
"The best areas to spray would be on one's neck, the crease of your arm (inner elbow) and wrist. Here, the cologne benefits from body heat which will warm through the fragrance. The subtle scent will also be appreciated when offering somebody a handshake." Deborah continues.
Master Barber Alex Glover reaffirms that the essential target area to spray is indeed the back of one's neck: "Heat is continuously produced here which will keep the fragrance alive throughout the day. Less is more upon application. Remember that even when you can no longer smell your cologne, everybody else still can. Also, if you like to spray cologne on your wrists, be sure to avoid the common mistake of rubbing them together as this disrupts the molecules of a fragrance."
Choosing where exactly you spray your cologne might ultimately come down to personal preference, but the notion of 'less is more' should always be considered when it comes to the amount that you apply.
To conclude, Mr Sean Chenery from Hackett Spitalfields offers some firm advice on where to never spray cologne: "Your chest, your downstairs region and your bed sheets. These are all truly terrible ideas."
The Murdock London Cologne Collection, made in England
The unique properties of Murdock London cologne
Having carefully sourced natural, raw ingredients to create our collection of British colognes, each unique scent provides an adventurous foundation for your skin, reflecting the character of the modern gentleman, his taste, style, travels and cultural pursuits. With each fragrance naturally triggering and attracting the senses, the further benefits of the sultry and evocative scent notes used in our formulas is their ability to blend together. Not only can you transition smoothly from morning to evening fragrance, but each Murdock cologne can actually be layered with another, blending together to form a unique and refreshing scent creation.