As Father's Day approaches, we're celebrating the heart and humour of our Greatest Heroes at Murdock this year.

Over the next few weeks, we will be collecting and sharing the best dad stories and unique, not-always-conventional 'dadvice' gems as re-told by the Murdock barbers, our clients and our customers.

This is where you too can get involved - and there's an almighty grooming prize up for grabs!

For the chance to win a Murdock Full Service and a complete collection of the Murdock Colognes, simply tag us (@murdocklondon) in a photo of your heroic dad on Instagram.

Using the hashtag #MyGreatestHero, let us know the best piece of wisdom he's ever imparted, or his best heartfelt/humorous story. Alternatively, send your photograph and story by email to [email protected].

We will be sharing our highlights as the competition rolls on and will announce the lucky winner closer to Father’s Day (Sunday June 17th). In the meantime, get gift-ready for the old man and shop our edit of Father's Day Gifts to treat him to something he really wants this year.