We brought the Murdock Barbershop experience to the Festival Of Speed with MINI
Last weekend we were thrilled to partner with MINI UK to take part in the world-renowned Festival Of Speed at Goodwood.
Having packed up our custom MINIxMurdock Clubman in London, we hit the road and upon arrival opened our pop-up barbershop in the middle of MINI's astounding, purpose-built concept space.
With curated areas to showcase the premiers of the MINI Electric Concept and John Cooper Works GP Concept, an interactive dance floor, the entire MINI range, a lifestyle store and an owner's lounge - we couldn't have felt more inspired to showcase our own brand of style within the space.
At hand to provide our signature barbershop services was Senior Barber (and newly discovered motor enthusiast) Jed - who soon found himself as fully booked as he would be on a regular day in Murdock Soho.
It was amazing to provide such a unique and bespoke experience at the festival. We loved meeting so many new faces and sharing such an amazing experience with the MINI UK team. A huge thanks to everybody involved and to every new Murdock Man we had the pleasure of meeting in the chair.
We think @willjchalker approved of his fresh trim!
There was only one way to arrive handsome and in style to the festival. Before setting off for Chichester though, we took our exclusive MINIxMurdock Clubman for a spin around our barbershops...