1. Gain a new-found confidenceIf you've spent the majority of the year considering growing a beard but felt too unsure to commit for fear of being put on the spot about a fairly obvious change in appearance, now's the time to make the jump and just go for it, putting any worries and concerns to bed in the process. It's no lie that the growth process can be testing when it wants to be, but once your beard has come into full fruition the results will speak for themselves and you can look forward to a new year looking and feeling your most handsome.
2. Embrace an extra layer of heatUnlike an unbearable itchy scarf you can't wait to take off, a beard offers a soft, comforting and crucially warm embrace to your lower face that just won't let go - and thankfully can't unless forced with clippers. The additional comfort a beard offers compliments the confidence boost that can come from growing and maintaining one to a tee. Do just make sure that it is trimmed and kept looking smart rather than getting lazy and letting it grow rogue.
3. The best a beard can beWith more products than ever available for facial hair care (and created by our expert barbers) - beards have never had it better. And being a bearded man in winter has never been so comfortable! Apply our bestselling Beard Moisturiser pre-party for a boost of masculine fragrance and to keep those hairs as smooth as possible to avoid any irritation and potential friction - if you play your cards right.
4. Channel your inner adventurerYou could be channeling iconic bearded British adventurers such as Captain Robert Falcon Scott and Sir Ranulph Fiennes. You may instead be more of a 'Kurt Russell in The Thing' kind of guy. Either way, beards past and present clearly mean business when it comes to being faced with expeditions, environments and frightening creatures in the snow. So whether you're exploring afar or dashing to a shop for that gift five minutes before it closes, you can be sure that facial hair is helping you appear a fearless man of action.
Looking for some expert tips to help get your beard growth started? Look no further than our barbers' five essential rules.